What does 'tone' refer to in writing?

In writing, 'tone' refers specifically to a writer's attitude towards a subject or audience. This can be conveyed through the choice of words, style of writing, and emotional quality of the text. Tone can range from formal to informal, serious to humorous, or even critical to supportive, and it significantly shapes the reader's perception of the message the writer is conveying.

Choosing the correct tone is essential for effective communication, as it helps establish the mood of the piece and connects the writer's intent with the reader's understanding. For instance, a sarcastic tone might invite a different reaction than a straightforwardly earnest one. The right tone aligns with the subject matter and engages the intended audience effectively.